Monthly Archives: January, 2007

100 EPIC Tonight – The PR Bar

January 30th, 2007 Posted by Uncategorized No Comment yet

Just a reminder that tonight we are celebrating our 100th Epic outlet and putting 100 bottles of Epic Pale Ale on the bar. Please head down and join us if you are able, and bring a friend who hasn’t tasted Epic Pale Ale before. Everyone will get a bottle of Epic Pale Ale to try. From: 5.30pm, Thursday 1st February 2007 At: The PR Bar, 2 Ponsonby Road, Ponsonby, Auckland If you can’t make that you can always visit me at New World Victoria Park on Friday 2nd & Saturday 3rd, for a free taste of Epic Pale Ale. I’ll be there from 3.30pm – 7.30pm (Epic Pale Ale will be on sale). Cheers Luke P.S. have you purchased your tickets to the New Zealand Beer Festival, Epic will beer there. They are limiting the tickets to just 5000.

Lastest Epic Pale Ale Reveiw on

January 17th, 2007 Posted by Uncategorized No Comment yet

bmackenzie (19), Wellington, New Zealand Date: Jan 5, 2007 Bottle from Regional. Nice fresh one! Resin of fresh hops comes thru in the aroma, it’s like smelling a bag of hops, slightly dusty which i haven’t got before, grapefruit, lemon, lots of grassiness. Dry non-dextrinous beer, wi th a soft malt and bittereness at the start. Fruit and hopiness of those brilliant American hops, grapefruit -lemon, a little spice and long pleasant lingering bitterness Overall 17/20

Blues, Brews & BBQ’s – Mt Maunganui

January 15th, 2007 Posted by Uncategorized No Comment yet

What a fantastic day we had at the Blues, Brews & BBQ’s. 12,000 people arrive to a hot sunny day, thirsty to drink beer and have some fun. By 5.30pm the place was packed and they were at least 8 deep at the bar, as far as the eye could see any way. Blues, Brews & BBQ's We even had a volunteer that offered to wear the first ever Epic Bottle Label Bra. There was a lot of interest in this bra which my have had some influence in the increased Epic Pale Ale sales. Sales were up 60% over 2006. Epic Label Bra For more photos visit epicbeer at Next Epic Beer Festival is Saturday 24th February, The New Zealand Beer Festival See you there Luke